Helping consumers make informed choices

Discover authentic and responsible products

Helping consumers make informed choices

Discover authentic and responsible products

Did you know?

Johnson & Johnson has agreed to pay $8.9 billion to settle claims alleging their talcum powder causes cancer

Volkswagen paid $35 bn in fines and settlements for cheating on diesel emission tests

Major beauty brands are currently being sued with claims alleging their products cause cancer

Numerous food products are banned across the world, but not banned in USA.

Fashion industry generates double the CO2 emissions of aviation and shipping combined

40% of the world is now obese, and over 10% of Americans have diabetes

Unethical marketing around us

Products which hide or disguise their harmful effects

EXAMPLE:
EU has banned 2,490 cosmetic chemicals, whereas USA has curbed only 11.

Products with tall claims about benefits, which are not proven or tested

EXAMPLE:
Coca Cola claimed its Vitaminwater product could promote healthy joints, reduce risk of eye disease, and more

Our Choice is Powerful

Support and choose green brands to combat unethical marketing

Lets influence more brands to improve disclosures and sustainability practices

Protecting People & Planet

Our mission is to inform consumers about undisclosed harm and misleading claims; and advocate for socially responsible alternatives.

Protecting People & Planet

Our mission is to inform consumers about undisclosed harm and misleading claims; and advocate for socially responsible alternatives.